THE STORY of DOGGIE DOO
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Around 15 years ago, toy inventors at Lund and Company Invention created a pooping dog game that made loud farting sounds as you squeezed the dog’s leash! Since most kids on the face of the earth find humor in all bodily functions, Lund was sure this pooping dog would be the next craze of the late 90’s. All they needed was to find the dog a master — a “toy industry expert” to adopt the concept and turn the dog into the next mega hit game!
Time after time, day after day, the game was reviewed and passed over by those so called experts who believed that it just wasn’t a “proper” fit for their company. After years of trying to find a taker, the pooping dog game was left in the dog house.
In 2009, Adi Golad and David Norman were hunting to find a cool, edgy toy that would once again set the company apart from the rest. Goliath had launched Pop the Pig several years back and made it Europe’s #1 game. While reviewing all the hot new toys available, he saw the pooping dog game gathering dust in the back of the office.
Just as an owner sees a puppy in the window and knows he has to have it, they knew instantly this game was going to be a success! Returning home to Europe dog in hand, Adi got to work developing and producing the game, and as expected, the pooping dog became a huge success for Goliath B.V.
The decision was made to launch the Dog in Germany, Holland and Spain. Due to its success, it has now been launched in France under the name Tou Tou Rista where it has been named kids game of the year, England, where it has been named one of the 12 top toys in the UK, and the U.S. To date, the dog has over 1,000,000 world wide under its various brand names. Several networks including CNN and MSNBC have run stories on the game and Chelsea Lately recently did a segment on Doggie Doo.
All the dog needed now was a name! After playing the game with many kids, David named him Doggie Doo (even though he really like the name Pooping Puppy). Doggie Doo finally got his day when he was unveiled and became a super hit at Toy Fair 2011. In May 2011, the lovable Dachshund dog that once had trouble finding a home was finally launched in the U.S. and is now available for everyone to own!